TRUSTX, madSense and Shigotech — premium supply, explainable AI and independent CTV — have entered a standing accord: one stack, one standard of proof, zero tolerance for waste. Trust is the new performance.
| Nº | Company | Contribution to the accord | Signed | |
|---|---|---|---|---|
| 01 | TRUSTX | Premium supply, stripped of resellers and made-for-advertising traffic. Direct pathways to publishers. | /s/ trustx — 2026.09 | RATIFIED |
| 02 | madSense | Transparent, auditable machine learning for media buying. Decisions that explain themselves. | /s/ madsense — 2026.09 | RATIFIED |
| 03 | Shigotech | Independent full-stack connected TV infrastructure — the working alternative to walled gardens. | /s/ shigotech — 2026.09 | RATIFIED |
No signatory operates or transacts through programmatic resellers. The path from advertiser to publisher is one hop, verifiable on demand.
No buying decision is executed by a model that cannot produce its reasoning. Auditability is a condition of deployment, not a feature.
Television inventory runs on rails owned by operators, not walled gardens. Broadcasters keep their audience, data and margin.
"The industry spent a decade paying for opacity. The signatories of this accord will compete on proof. Outsmart. Don't outspend."